Operating experience
From media investment to customer revenue—and the teams and systems that connect them.
Operating experience. Applied to your next move.
Shawn Weems has overseen more than $30 million in media investment, led agency relationships, and shaped channel strategy and performance measurement. His experience includes supporting approximately $3 billion in digital revenue. His work spans digital commerce, merchandising, offers, commercial strategy and local operating systems.
The examples below describe work from Shawn’s prior corporate roles. These companies are not presented as current Weems Enterprises clients.
National reach. Local control.
Created, tested and launched Free Fry Fridays, moving an underperforming newspaper offer into the mobile app. Designed merchandising and cross-channel support, with communications timed just before Friday lunch to reach customers as they decided where to eat.
Built workflows enabling more than 14,000 restaurants to participate, plus the team and systems that gave individual restaurants control over their digital offers and promotions.
The promotion became McDonald’s strongest-performing offer at the time, with a higher average check on purchases using the offer than on purchases without it.
The relevant experience: connecting the customer offer, marketing timing and operating workflows needed to launch at scale.
Global strategy. Property-level control.
Created the omnichannel merchandising and offers experience for Hyatt’s website. Designed workflows and systems that enabled hotels around the world to shape their digital channels while integrating global campaigns and priorities.
The relevant experience: giving local operators flexibility while maintaining a coordinated customer experience.
Build the business behind the launch.
Created the go-to-market strategy for Redbox’s video game rental offering, integrating it into the broader entertainment business. Developed buying and profitability strategy, led procurement, and negotiated partnerships and cost agreements.
The relevant experience: aligning a new customer proposition with supply, partnerships and commercial economics.
Put data to work.
Created an analytics and recommendation engine at Groupon—bringing data and technology together in a commerce environment.
What this means for your business
Experience at scale is most useful when it leads to practical decisions. Your engagement should reflect your customers, budget and team capacity, whether you need a focused diagnosis, help delivering a project or ongoing leadership.